About Le Jia
Our Story of
Excellence & Care
Since 2010, we have been committed to bringing quality products to every happy home across China.
Our Story
From Humble Beginnings to National Success
Le Jia was founded in 2010 by a group of passionate entrepreneurs who believed that every family deserves access to quality consumer goods at fair prices. Starting from a small warehouse in Shanghai, we embarked on a journey to transform the FMCG distribution landscape in China.
Our name, Le Jia (乐家), meaning "Happy Home," reflects our core belief that the products we distribute contribute to the joy and well-being of millions of households. We partner with trusted brands and retailers to ensure that quality reaches every doorstep.
Today, Le Jia operates across 30+ provinces with over 500 retail partners, having delivered more than 50 million products to Chinese homes. Our success is built on the foundation of trust, quality, and an unwavering commitment to customer satisfaction.
Our Mission
Connecting Quality Products with Happy Homes
Our mission is to be China's most trusted FMCG distribution partner, delivering quality products efficiently while creating value for our brand partners, retail customers, and end consumers.
Our Core Values
Excellence
We strive for excellence in every aspect of our operations, from product sourcing to final delivery.
Integrity
We conduct business with honesty and transparency, building lasting relationships based on trust.
Innovation
We continuously improve our processes and embrace new technologies to serve our partners better.
Partnership
We believe in collaborative growth, working closely with brands and retailers to achieve mutual success.
Our Journey
15 Years of Growth
Foundation
Le Jia was founded in Shanghai with a vision to revolutionize FMCG distribution.
Regional Expansion
Expanded operations to cover all major cities in Eastern China.
National Network
Established distribution networks across 20+ provinces with 200+ retail partners.
Technology Integration
Launched advanced logistics management system and real-time tracking capabilities.
Milestone Achievement
Reached 50 million products delivered milestone with 500+ retail partners.
Future Vision
Expanding into smart logistics and sustainable distribution practices.
Our Leadership
Meet the Team
Our experienced leadership team brings decades of industry expertise to guide Le Jia's continued growth and success.
Li Wei
Founder & CEO
25+ years of experience in FMCG and retail management.
Zhang Mei
Chief Operations Officer
Expert in supply chain optimization and logistics.
Wang Jun
Head of Partnerships
Building strategic relationships with top brands.
Chen Ling
Chief Technology Officer
Driving digital transformation in distribution.
Why Le Jia
Your Trusted Distribution Partner
When you partner with Le Jia, you gain access to China's most reliable FMCG distribution network. Here's what sets us apart:
- 15+ years of proven industry experience
- Nationwide distribution network covering 30+ provinces
- 500+ trusted retail partnerships
- Advanced logistics and real-time tracking systems
- Dedicated account management team
- Competitive pricing and flexible terms
- Quality assurance at every step
- 24/7 customer support
Partner Satisfaction
Rated by our clients